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New formulas harness bioelectricity to tackle wrinkles.
February 5, 2010
By: TOM BRANNA
Editor
Johnson & Johnson is set to roll out new products that have their roots in wound care, a company stronghold. Based on bioelectricity, the system will be available in three mass beauty skin care brands, Aveeno, Neutrogena and RoC, and sold in kits, priced from $24.99 to $49.99. According to sources, retailers are already applauding the launches. The new system, dubbed Cytomimic, is said to harness the power of the body’s own innate bioelectricity signaling system to generate energy to...
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